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In the News

“10 Greatest Salespeople of All Time.” Who are the best of the best in the world of sales?

The New Yorker

The story of Erica’s
evolution in becoming
The Piano Matchmaker™
while at Steinway Pianos.


The first sales documentary in the history of PBS. Erica demonstrates “The Art of Selling” in Chapter 7

Inc. Magazine

“Erica Feidner insists that she’s not ‘in sales’ – never mind that she expects to move roughly $3.5 million worth of pianos in 2004.” Feidner prefers to think of herself as “The Piano Matchmaker™”.

Men’s Health

The reason Feidner was the best was because she didn’t focus on the sale—knowing the product and the customer was far more important.

The Robb Report Collection

“Matching people with the proper baby grands is serious business.”

Wilton Bulletin

“You could say it has been a time of musical synergy for Erica vanderLinde Feidner.”

Canadian Business

Piano saleswoman who’s sold $46 million worth of pianos.

Baruch Alumni

“In the world of pianos, Feidner’s name is almost as recognizable as Steinway & Sons.”


A&E’s Breakfast with the Arts featuring The Piano Matchmaker™, Erica Feidner.