Piano Matchmaker

Serendipity:

Dr. Tony Cicoria's life changed forever when, at age 42, he was struck by lightning and overcome with an insatiable desire to begin playing the piano. His quest to find the perfect piano for pursuing his new musical ambitions led him to Erica vanderLinde Feidner, "The Piano Matchmaker™" in May, 2005. Feidner knew his story must be told -- and knew that it must be told by Dr. Oliver Sacks…On a whim, Feidner e-mailed Dr. Sacks, and received a response requesting a meeting with Dr. Cicoria. The rest is history.
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ERICA IN THE NEWS
Click on links below to access select press on Erica vanderLinde Feidner ~ The Piano Matchmaker™

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	TELEVISION
	PUBLISHED WORKS

	THE NEW YORKER Dr. Oliver Sacks, “The Accidental Pianist,” July 23, 2007 A fascinating story written by the esteemed author and neurologist, Dr. Oliver Sacks, featuring a client of “The Piano Matchmaker™".
	ACHIEVE SALES EXCELLENCE Howard Stevens and Theodore Kinni, "Part Three \| The Advance Rules of Sales Excellence" \| 2007 Erica Feidner is yet again profiled about her ability to match potential buyers to pianos.
	THE MISS VERMONT NEWSLETTER Crown Connection \| November 2006 What advice do you have for young women? A sense of passion and purpose is what most of us strive for in life. I found that my initial goal to be a concert pianist was not quite right; after much would searching and creative thinking, I found that I wanted to do just what I had done during my year as Miss Vermont: to reach out to people, bring the joy of music to them and encourage them to bring more music into their lives.
	WESTPORT NEWS People In The News: Local Expert Shares Secrets With Piano Dealers in Vienna \| May 24, 2006 "Westport resident, Erica vanderLinde Feidner, was hand-selected as the guest speaker to address the global dealer network at the Bösendorfer International Convention in Vienna , Austria this month."
	THE MUSIC TRADES Inc. Magazine Features Steinway Star \| September 2004 "While every piano salesperson likes to consider themselves an 'expert,' Feidner is the real thing, with an uncanny knack for matching people and pianos."
	INC. MAGAZINE Nadine Heintz, "Brand Yourself As An Expert" \| June 2004 "Erica Feidner insists that she's not 'in sales' - never mind that she expects to move roug\hly $3.5 million worth of pianos in 2004." Feidner prefers to think of herself as "The Piano Matchmaker™".
	BENNINGTON BANNER Laura Raskin, "From Bennington to New York, She has the ivory touch" \| May 26, 2004 Former Miss Vermont sells top-of-the-line pianos
	WESTPORT NOW Westport's Erica Feidner: She has the Ivory Touch \| May 26, 2004 Move over Martha Stewart and Ann Fudge and make room for Erica Feidner -- Westport's latest female business executive on the cover of a national magazine.
	SMART MONEY Damian Fowler, "Harmonious Convergence: Feeling musical? Here's how to buy a piano that will perform for decades." \| May 2003 "Feeling Musical? Here’s how to buy a piano that will perform for decades.” Erica states, “It’s important for people to realize that they can hear the difference.”
	THE NEW YORKER: World of Business James B. Stewart, "Matchmaker," \| August 20 & 27, 2001 "When I first read my story by Mr. Stewart I felt a sense of empowerment that I have never experienced. This feeling will resonate for a lifetime for me." ~ Erica vanderLinde Feidner The story of Erica’s evolution in becoming “The Piano Matchmaker” by Pulitzer Prize winning journalist James B. Stewart. National Magazine Award nomination ~ 2001.
	THE JOURNAL NEWS Staff, "Claim to fame: Mount Kisco's people of note" \| October 30, 2001 "Erica Feidner, the top salesperson for Steinway & Sons, the New York City-based piano maker that provides instruments to the world's leading concert pianists. In 1999 alone, her sales accounted for $4 million..."
	NEW YORK POST Barbara Hoffman, "Lively arts for all" \| November 10, 2001 Erica vanderLinde Feidner, "a genius at matching people with pianos", introduces the internal workings of a 7-foot Steinway grand piano to kids ages 3 and up at the 92nd Street YMCA in New York City.
	FORBES Joshua Levine, "Ode to a Steinway..." \| July 28, 1997 "A confession...She's got genes and chromosomes, and her name is 144." said Erica vanderLinde Feidner

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TELEVISION

CNN

Steinway's Matchmaker

THE FOOD NETWORK
Genuine Article

A&E
Breakfast with the Arts

NHK AMERICA

The 57th Street Story

THE HALLMARK CHANNEL

At Home with Erica

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PUBLISHED WORKS

"A Piano Lesson"
Erica vanderLinde Feidner, Printed by Brooks Community Newspapers, "Home & Garden"
So You’re Thinking of Purchasing a Fine Piano….10 Essential Points to Consider

	THE NEW YORKER Dr. Oliver Sacks, “The Accidental Pianist,” July 23, 2007 A fascinating story written by the esteemed author and neurologist, Dr. Oliver Sacks, featuring a client of “The Piano Matchmaker™".
	ACHIEVE SALES EXCELLENCE Howard Stevens and Theodore Kinni, "Part Three \| The Advance Rules of Sales Excellence" \| 2007 Erica Feidner is yet again profiled about her ability to match potential buyers to pianos.
	THE MISS VERMONT NEWSLETTER Crown Connection \| November 2006 What advice do you have for young women? A sense of passion and purpose is what most of us strive for in life. I found that my initial goal to be a concert pianist was not quite right; after much would searching and creative thinking, I found that I wanted to do just what I had done during my year as Miss Vermont: to reach out to people, bring the joy of music to them and encourage them to bring more music into their lives.
	WESTPORT NEWS People In The News: Local Expert Shares Secrets With Piano Dealers in Vienna \| May 24, 2006 "Westport resident, Erica vanderLinde Feidner, was hand-selected as the guest speaker to address the global dealer network at the Bösendorfer International Convention in Vienna , Austria this month."
	THE MUSIC TRADES Inc. Magazine Features Steinway Star \| September 2004 "While every piano salesperson likes to consider themselves an 'expert,' Feidner is the real thing, with an uncanny knack for matching people and pianos."
	INC. MAGAZINE Nadine Heintz, "Brand Yourself As An Expert" \| June 2004 "Erica Feidner insists that she's not 'in sales' - never mind that she expects to move roug\hly $3.5 million worth of pianos in 2004." Feidner prefers to think of herself as "The Piano Matchmaker™".
	BENNINGTON BANNER Laura Raskin, "From Bennington to New York, She has the ivory touch" \| May 26, 2004 Former Miss Vermont sells top-of-the-line pianos
	WESTPORT NOW Westport's Erica Feidner: She has the Ivory Touch \| May 26, 2004 Move over Martha Stewart and Ann Fudge and make room for Erica Feidner -- Westport's latest female business executive on the cover of a national magazine.
	SMART MONEY Damian Fowler, "Harmonious Convergence: Feeling musical? Here's how to buy a piano that will perform for decades." \| May 2003 "Feeling Musical? Here’s how to buy a piano that will perform for decades.” Erica states, “It’s important for people to realize that they can hear the difference.”
	THE NEW YORKER: World of Business James B. Stewart, "Matchmaker," \| August 20 & 27, 2001 "When I first read my story by Mr. Stewart I felt a sense of empowerment that I have never experienced. This feeling will resonate for a lifetime for me." ~ Erica vanderLinde Feidner The story of Erica’s evolution in becoming “The Piano Matchmaker” by Pulitzer Prize winning journalist James B. Stewart. National Magazine Award nomination ~ 2001.
	THE JOURNAL NEWS Staff, "Claim to fame: Mount Kisco's people of note" \| October 30, 2001 "Erica Feidner, the top salesperson for Steinway & Sons, the New York City-based piano maker that provides instruments to the world's leading concert pianists. In 1999 alone, her sales accounted for $4 million..."
	NEW YORK POST Barbara Hoffman, "Lively arts for all" \| November 10, 2001 Erica vanderLinde Feidner, "a genius at matching people with pianos", introduces the internal workings of a 7-foot Steinway grand piano to kids ages 3 and up at the 92nd Street YMCA in New York City.
	FORBES Joshua Levine, "Ode to a Steinway..." \| July 28, 1997 "A confession...She's got genes and chromosomes, and her name is 144." said Erica vanderLinde Feidner